David Pickton

• Integrated marketing communications
• Marketing: An Introduction
• Marketing
• Account Planning
• Account Planning. Marketing Intelligence and Planning, Volume 21, Issue 7
• Advertising and public relations
• Management and marketing
• Marketing Bundle with Dictionary
• Marketing communications in practice
• Marketing to China in China and from China. Marketing Intelligence and Planning, Volume 24, Issue 4
• Poor understanding of marketing principles has led to poor marketing management performance
• Research from de Montfort University Marketing Department