Babu George

• Nature and Future of Tourism
• Digital Transformation in Business and Society
• AI Empowered
• Archetypes in Marketing
• Cuba
• Developing Brands Using Archetypes
• Holiday Attachment - the Construct, Measure, and Its Relation with Customer Loyalty
• International Case Studies in the Management of Disasters
• Meditations on Meaning
• Mobility and Globalisation in the Aftermath of COVID-19
• Mobility and Globalization in the Aftermath of COVID-19
• Progress in Green Economics