George R. Milne

• Cases in Sport Marketing
• Sport marketing
• A business perspective on database marketing and consumer privacy practices
• A business perspective on database marketing and consumer privacy practices
• A niche share approach for assessing brand performance and identifying competitive groups
• A niche share approach for assessing brand performance and identifying competitive groups
• Co nsumer participation in mailing lists
• Consumer participation in mailing lists
• Digital Consumption and Fantasy Football
• Digital Privacy in the Marketplace
• Sport Marketing
• Trust and concern in consumers' perceptions of marketing information management practices