Bang Nguyen

• Services Marketing Cases in Emerging Markets
• The Dark Side of CRM
• Strategic Brand Management in Higher Education
• Asia Branding
• Internet Retailing and Future Perspectives
• Myofascial Trigger Point: Symptoms, Diagnosis, Intervention
• Dark Side of CRM
• Emerald Handbook of Multi-Stakeholder Communication
• Ethical and Social Marketing in Asia
• Export promotion strategies for Massachusetts marine instruments industry