Percival White

1887 – 1970

• Market analysis
• Marketing research technique
• Marketing Research Technique (The Thoemmes Library of Business & Management)
• Scientific marketing management, its principles and methods
• Advertising research
• Business management
• Development and marketing of new products
• Forecasting, planning and budgeting in business management
• Gliding and soaring
• How to fly an airplane
• Marketing practice
• Motor transportation of merchandise and passengers