A. S. C. Ehrenberg

• Data reduction; analysing and interpreting statistical data
• A primer in data reduction
• Repeat-buying
• Repeat-buying; theory and applications
• Teachers' guide to A primer in data reduction
• Consumer behaviour
• Consumer behaviour
• CONSUMER BEHAVIOUR
• Decision models and descriptive models in marketing
• Factor analysis
• Factor analysis : limitations and alternatives
• How much does UK television cost?