Bruce E. Mallen

• Marketing in the Canadian environment
• Principles of marketing in Canada
• The marketing channel
• A basic bibliography on marketing in Canada
• Decision making and attitudes of Canadian freight and cargo transportation buyers
• French Canadian consumer behaviour
• Marketing
• Marketing
• Marketing
• Marketing: Canada; recent readings
• Principles of marketing channel management
• Report on legislation, acts, regulations, and controls of the federal and provincial governments which affect the mass media in Canada