George S. Day

• Marketing research
• See Sooner, Act Faster - How Vigilant Leaders Thrive in an Era of Digital Turbulence
• Strategic market planning
• The Interface of marketing and strategy
• Wharton on dynamic competitive strategy
• See Sooner, Act Faster
• Analysis for strategic market decisions
• Buyer attitudes and brand choice behavior
• Comprender, captar y fidelizar a los mejores clientes
• Consumerism
• Course design guide to accompany "Strategic market planning" and "Analysis for strategic marketing decisions"
• Essentials of marketing research