Melvin Thomas Copeland

1884 – 1975

• "Key" for Marketing Problems
• Chemical prices
• Fungsi eksekutip didalam praktek
• Is it revolution or revival?
• Key to problems in marketing
• Price differences in distribution
• Prices and profiteering
• Principles of merchandising
• Profiteering and prices
• Reconstruction, reflation and distribution
• Relation of research to marketing methods ...
• Revising the antitrust laws