Advertising Research Foundation.

• Copy Testing
• National survey of television sets in U.S. households - January 1969, including color and UHF
• A bibliography of theory and research techniques in the field of human motivation
• A comparison of estimates from the nights-at-home formula with estimates from six calls
• A short annotated bibliography of marketing and advertising research
• A study of printed advertising rating methods
• A study of printed advertising rating methods
• Are there consumer types?
• ARF comparability study: a controlled experiment comparing three methods of estimating magazine audiences
• ARF total audit
• Commentary, ARB-RKO Detroit methodological experiment
• Criteria for marketing and advertising research