Peter Cheverton

• Key Account Management
• Key account management
• If You're So Brilliant...How Come your Brand isn't Working Hard Enough?
• Key Marketing Skills
• Building the value machine
• Building the value machine
• como funcionan las marcas/ understanding brands
• Da ke hu
• Global account management
• If You're So Brilliant ...How Come You Can't Identify Your Key Customers?
• Key Account Management in Financial Services
• Key account management in financial services