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Christopher P. Holland

  • Is information technology changing marketing theory?Is information technology changing marketing theory?
  • Role of Information and Communications Technology in Transforming Marketing Theory and PracticeRole of Information and Communications Technology in Transforming Marketing Theory and Practice
  • Role of Information and Communications Technology in Transforming Marketing Theory and Practice, the. Journal of Business and Industrial Marketing, Volume 19, Issue 3Role of Information and Communications Technology in Transforming Marketing Theory and Practice, the. Journal of Business and Industrial Marketing, Volume 19, Issue 3