Donald R. Lehmann

• Product management
• Product management
• Analysis for marketing planning
• Market research and analysis
• Marketing research
• Investigacion y Analisis de Mercado
• Administración del producto - 4. ed.
• Investigación y análisis de mercado
• Product Management
• Product Management. Donald R. Lehmann, Russell S. Winer
• Reflections on the futures of marketing
• An empirical study of information acquisition over time