Jacob Goldenberg

• Dentro de la caja
• Cracking the ad code
• Creativity in product innovation
• Creativity in product innovation
• Dentro de la caja
• Inside the Box
• Inside the Box
• Reklamin Sifresini Kirmak
• Creativity in product innovation
• Research Contributions of Donald R. Lehmann to Marketing, Volume 6
• Resistance to Innovation
• The primacy of the idea itself as a predictor of new product success