John E. G. Bateson

• Guan li fu wu ying xiao
• Managing services marketing
• Bundle : Services Marketing
• Etʻnograpʻia tʻu etʻnologia
• Testing a conceptual framework for consumer service marketing
• The effects of perceived control and customer crowding on the service experience
• The marketing research process in business organizations
• The problems of research utilization in marketing
• Why we need services marketing