Robert D. Buzzell

1933

• The PIMS principles
• Global marketing management
• Global marketing management
• Marketing in an electronic age
• Marketing research and information systems
• Marketing: a contemporary analysis
• Multinational marketing management
• Product innovation in food processing, 1954-1964
• A basic bibliography on mathematical methods in marketing
• Are there "natural" market structures?
• Automobile advertising expenditures and sales during the 1970 GM strike
• Channel partnerships