Kenneth L. Bernhardt

1944

• Cases in marketing management
• Dynamics of marketing principles
• Marketing, 1776-1976 and beyond
• The Changing marketing environment: New theories and applications : 1981 educators' conference proceedings (Series)
• American Auto Inc.: case study of a false start in PDA
• Cases in marketing mangaement
• Comments on Christian Grönroos' Strategic management and marketing in the service sector
• Vacation housing and recreation land development