Jochen Wirtz

• Services marketing
• Essentials of Services Marketing
• Intelligent Automation : Welcome To The World Of Hyperautomation
• Intelligent Automation
• Managing Relationships and Building Loyalty
• Flying high in a competitive industry
• Services Marketing in Asia
• Services marketing in Asia
• Understanding the Role of Business Analytics
• Automatisation Intelligente
• Balancing Demand and Capacity
• Building a World-Class Service Organisation