Mohammed Rafiq

• The scope of internal marketing
• Principles of Retail Management
• A customer oriented framework for empowering service employees
• Advances in the internal marketing concept
• Are Asians taking over British retailing?
• Asian businesses in Bradford, West Yorkshire
• Development in Egypt
• Ethnicity and enterprise
• Internal marketing as an approach to human resource management
• Internal Marketing. European Journal of Marketing, Volume 37, Issue 9
• Lookalikes and customer confusion in the grocery sector
• Marketing implementation in the UK engineering industry