Frank Myron Bass

1926

• Applications of the sciences in marketing management
• Mathematical models and methods in marketing
• A comparative analysis of attitudinal predictions of brand preference
• A new product growth model for consumer durables
• A revised version of the theory of stochastic preference and brand switching
• A stochastic brand choice framework for econometric modelling of time series market share behavior
• Advertising spending levels and promotion policies
• An empirical analysis of the theory of stochastic preference
• An experimental study of relationships between attitudes, brand preference and choice
• An Investigation into the order of the brand choice process
• Analytical approaches in the study of consumer purchase behavior and brand choice
• Applications of the sciences in marketing management