Pete Naude

• Consistency, variability and ambiguity
• Judgemental modelling and correspondence analysis as tools for market analysis
• Managerial and educational perceptions of the future in changing societies
• The marketing strategies of universities in the UK
• The penetration of quantitative methods into management decision making in the United Kingdom
• Using judgmental modelling to assess the market for a new service
• Using psychological profiling to provide insights into industrial purchasing