Association of National Advertisers.

• ANA Multicultural Marketing Survey Results
• A rate and circulation study of 404 class, trade and technical publications
• Advertising at the point of purchase
• Agency compensation
• Classification of data files
• Current advertiser practices in compensating their advertising agencies
• Defining advertising goals for measured advertising results
• Fee methods of agency compensation
• Magazine circulation analysis, 1937-1948
• Magazine circulation and rate trends, 1940-1963
• Magazine circulaton and rate trends, 1940-1969
• Magazine circulaton and rate trends, 1940-1974