P. Doyle

1943

• Value-based marketing
• A comparative investigation of Japanese marketing strategies in the British market
• Britain's left and right-handed companies
• Building successful brands
• Competition in global markets
• Marketing and the responsive university
• Marketing management and strategy
• Multiproduct advertising budgeting
• Post-war Italian immigration to Britain
• Redundancies
• Socio-economic change in L'Oise
• Socio-economic change since world war 2