Jacob Jacoby

• Brand loyalty
• Theory Construction and Model-Building Skills, Second Edition
• Perceived quality
• Personal selling
• Consumer response to price
• The comprehension and miscomprehension of print communications
• Comprehension and Miscomprehension of Print Communication
• Handbook of Questionnaire Construction
• Perceived Quality
• The fundamental conceptual and empirical framework for a behavioral process technical
• The miscomprehension of televised communications