Kim Bartel Sheehan

• Hitting the Sweet Spot - Again
• Controversies in Contemporary Advertising
• Advertising Campaigns Workbook, Second Edition
• Principles of Integrated Strategic Communication
• Using qualitative research in advertising: strategies, techniques, and applications
• Advertising Management in a Digital Environment
• Advertising Media Workbook and Sourcebook
• Advertising Strategy
• Using Qualitative Research in Advertising