Gordon E. Greenley

• Perceptions of marketing strategy and strategic marketing in U.K. companies
• Readings in marketing management from the European journal of marketing
• The strategic and operational planning of marketing
• A comparison of slack resources in high & low performing British companies
• A study of the utilisation of planning within the context of marketing
• An empirical study isolating mechanisms in UK companies
• An investigation of modulator effects on alignment skill
• Multiple stakeholder orientation in UK companies & the implications for company performance
• Patterns of Consumer Versus Non-consumer Stakeholder Orientation
• Readings in Marketing Management from the European Journal of Marketing
• Research on strategic planning and performance
• Testing Narver & Slater's market orientation scale