Leigh McAlister

• A dynamic attribute satiation model of variety seeking behavior
• A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
• A theory of consumer promotions
• Essential readings in marketing
• Identifying substitute and complementary relationships revealed by consumer variety seeking behavior
• Managing Market Share When Consumers Seek Variety
• The impact of price promotions on a brand's market share, sales pattern and profitability
• Variety seeking behavior
• Advances in Consumer Research
• Choosing multiple items from a product class
• Promoting a Product Line
• Research in Marketing: A Research Annual