H. Keith Hunt

• Conceptualization and measurement of consumer satisfaction and dissatisfaction
• Advertising in a new age
• Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction, Proceedings of Msi National Science Foundation Conference (Repno 77-1)
• Consumer satisfaction and dissatisfaction
• Interdisciplinary consumer research
• Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 2003