Alan R. Andreasen

1934

• Marketing social change
• Social marketing in the 21st century
• Strategic marketing for nonprofit organizations
• Ethics in Social Marketing
• Social marketing in the ghetto
• The disadvantaged consumer
• "Power potential" channel strategies in social marketing
• A taxonomy of consumer satisfaction / dissatisfaction measures
• Cheap but Good Marketing Research
• Consumer complaints and business response
• Consumer dissatisfaction and market performance
• Consumer satisfaction in loose monopolies