Rita Gunther McGrath

• The end of competitive advantage
• Discovery-driven growth
• Marketbusters
• HBR's 10 Must Reads on Business Model Innovation
• The entrepreneurial mindset
• The End of Competitive Advantage
• The Entrepreneurial Mindset
• Discovery driven planning for the Internet era ([Working paper series)
• Discovery driven planning: Turning conventional planning on its head ([Working paper series)
• Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
• HBR's 10 Must Reads on Business Model Innovation (with Featured Article Reinventing Your Business Model by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
• HBR's 10 Must Reads on Technology and Strategy Collection (7 Books)