A. Parasuraman

• Servqual
• Servqual, a multiple-item scale for measuring customer perceptions of service quality
• Marketing research
• Techno-ready marketing
• A Conceptual Model of Service Quality and Its Implications for Future Research (Report No 84-106)
• A conceptual model of service quality and its implications for future research.
• The Nature and Determinants of Customer Expectations of Service (Working Paper, Report No 91-113)
• Delivering Quality Service
• Marketing Research
• Marketing Services
• Spss Software
• Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)