Theodore Levitt

1925 – 2006

• The marketing imagination
• Marketing for business growth
• Marketing myopia
• The marketing mode
• Industrial purchasing behavior
• The third sector
• Reflexiones en torno a la gestión de empresas
• Ted Levitt on marketing
• The Globalization of Markets
• Thinking about management
• Comercialización creativa
• Die Macht des kreativen Marketing. ( ECON Praxis).