Thomas Steenburgh

• Allocating marketing resources
• Effort or timing
• Measuring consumer and competitive impact with elasticity decompositions
• On decomposing the elasticity of demand
• Substitution pattersn of the random coefficients logit
• Taste heterogeneity, IIA, and the similarity critique
• The invariant proportion of substitution (IPS) property of discrete-choice models
• The IPS property