Piyush Kumar Sinha

• Brand adoption by BoP retailers
• Managing Retailing
• Development of modern retailing in India
• Format choice of food and grocery retailers
• Impact of format on retailers' brand
• Impact of store format on shopping involvement
• Indian QSR industry
• Online retailing paired with kirana
• Organized retailing of horticultural commodities
• Segmenting shoppers on their behaviour
• The legal structure and framework of luxury goods market in India
• The path to purchase during shopping