John K. Ryans

• China, the U.S.S.R., and Eastern Europe
• Essentials of Marketing High Technology
• Guide to marketing for economic development
• International business classics
• International marketing reader
• Marketing strategies for the new Europe
• New dimensions in retailing: a decision oriented approach
• Strategic planning, concepts and implementation
• World marketing
• Handbook of international marketing
• Multinational marketing
• New dimensions in retailing