Alan R. Andreasen

• Strategic Marketing for Nonprofit Organizations
• Strategic Marketing for Non-Profit Organisations : Pearson New International Edition
• Social Marketing in the 21st Century
• The effects of role structure, decision type and household characteristics on consumer information source use under conditions of limited experience
• Ethics in Social Marketing
• Expanding the audience for the performing arts
• Inner city business
• Marketing Social Change
• Social Marketing in the 21st Century