Christian Grönroos

1947

• Service management and marketing
• Service Management and Marketing
• In Search of a New Logic for Marketing
• Service management and marketing
• In search of a new logic for marketing
• Marketing y Gestion de Servicios
• Strategic management and marketing in the service sector
• An applied service marketing theory
• Ekonomi och marknadsföring
• Kvantitativ analys
• Marketing
• Marketing services