F. A. Johne

• Industrial product innovation
• Successful product development
• Business strategy as a determinant of organisational buying behaviour
• Day MBA programme marketing core course
• Modelling buying intentions in a machine tool market
• New service development
• New style produktentwicklung in Amerikanischen, Japanischen und Britischen unternehmen
• Organisation structures of experienced product innovators
• Product development practices in large US and UK firms
• Product policy and development in manufacturing firms
• Success factors in new product development
• The British machine tool industry's recent marketing performance